Life is short. Make it worth your while. — This weekend, my dad turned 79 years old. He had me, his only child, at 54 years old. Not something you hear every day, I know. My dad was diagnosed with mild to moderate dementia many years back. After a while, my mom and I realized it was in his…

Don’t give up! — Setting goals is the first step to achieving success, but all too often, people set goals without any clear plan or idea of how they’re going to achieve them. As a result, they quickly become discouraged and give up on their goals altogether. …

The journey of life from an outside view — It’s easy to get lost in the day-to-day and forget that we’re all on a journey. We can get so caught up in our routine that we allow life to swallow us whole. But it doesn’t have to be this way. If we take a step back and see our…

Without it, you have nothing — What we believe about ourselves determines how well we perform. Our self-image is our mental picture of who we are — and it’s the key to unlocking our potential. In fact, self-image management is the single most important factor in achieving success in any area of life. Here’s why. The…

And using what you know to write the best possible copy — Landing pages are a key part of any successful online marketing strategy, as they are designed to specific conversions by providing customers with the information or content they need. …

As a sales copywriter, you knowing this is a non-negotiable — A landing page conversion path is a series of webpages that is used to funnel website visitors towards a desired outcome. It begins with an initial webpage, which introduces visitors to the product or service and encourages them to take some kind of action. …

Which category do you fall into? — The difference between the average and the great is often simply a matter of willingness to go the extra mile. The average person is content to do what is required, while the great person is always looking for ways to exceed expectations. This attitude manifests itself in many areas of…

Give your brain a rest. Clean up the shit! — There is an old saying that goes, “A place for everything, and everything in its place.” This saying is often used to describe the benefits of being organized. …

If businesses pay you to write for them, then YOU are a business. — A Key Performance Indicator (KPI) is an essential tool for assessing the effectiveness of a marketing campaign. Simply put, it can be defined as a measurable metric used to gauge success in meeting objectives tied to a particular strategy. For example, an email marketing letter that is sent out can…